North Bay Farmers’ Market Logo

This is one of my most recent pieces. It’s for a design contest my class is doing, where the winner’s logo will be chosen to be the North Bay Farmer’s Market’s logo for all of time.

Objective: Create a logo that appeals to young people, but still emphasizes all the things the Farmers’ Market stands for, (ex: community, produce, meat, baking, crafts).

Specs: The logo should be transferrable to B&W or a new version should be created to allow it to look appealing in terms of values when changed to B&W. It will be used on every type of media possible almost: website, business cards, t-shirts, possibly billboards or transit buses, etc. It needs to be high enough design quality to put in public view (haha).

How it happened: The use of earthy colours conveyed the “natural, homegrown” feel of the market. The carrot, wheat, and meat imagery nailed the specific imagery the client wanted used. The main font is a professional, yet handwritten style script that gives that “crafty, homemade feel”, and the secondary font is a serif that mimics the typewriter style in a classy, clean way.

The circle symbolizes community, and how all the different aspects of the market are tied together as on. It’s fun, modern, clean, and nails all the specific imagery asked for.

Results: The logos haven’t been reviewed by the client group yet, but it got the best review of the class during critique 🙂

 

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